The Lubelu Journal

From Sketch to Collection: The Idea Behind Lubelu London
From Sketch to Collection: The Idea Behind Lubelu London
Lubelu London started with a single sketch on a tube commute — pen in hand, notebook in lap. That first doll face wasn’t just my daughter, and it wasn’t just... Read more...
The Meaning of “The Little Moments”: Why Childhood Magic Matters
The Meaning of “The Little Moments”: Why Childhood Magic Matters
In a world that moves quickly — where days blur into weeks and routines become rhythms — it’s easy to overlook the little moments that make childhood so extraordinary. The... Read more...
Our Story
Our Story
Lubelu London is a love letter to my daughter — and to all the little moments that make childhood so magical. Pronounced “lu-be-lu,” the name comes from my daughter’s beloved... Read more...