Lubelu London started with a single sketch on a tube commute — pen in hand, notebook in lap. That first doll face wasn’t just my daughter, and it wasn’t just her doll. It was a mix of both: her little expression, the softness of her features, and the playful spirit of her beloved toy.
But the sketch wasn’t just a drawing — it was the seed of an idea. I wanted to create a full collection that could inspire little girls to be proud of who they are, to celebrate imagination, and to treasure the everyday moments of childhood.
From that first sketch came the vision for the doll face illustrations, but also for the little products that would make childhood magical in practical ways. For example, the detachable bow card was born because my daughter has curls, and as soon as she did, I put a bow in her hair. I wanted something playful, practical, and special — a small joy she could wear, keep, and gift.
Every piece in the Lubelu London collection is designed with the same idea in mind: to help little girls express themselves, spark imagination, and feel proud of who they are. It’s about capturing the beauty in everyday moments, the magic of play, and the confidence that comes from celebrating individuality — even in something as simple as a bow, a sketch, or a small keepsake.
That one pen sketch on the tube has grown into a collection that celebrates childhood, creativity, and love — a reminder that the smallest ideas can blossom into something meaningful.