In a world that moves quickly — where days blur into weeks and routines become rhythms — it’s easy to overlook the little moments that make childhood so extraordinary. The soft morning cuddles, the way tiny hands reach for ours, the quiet giggles from the next room, the imaginative stories whispered during play. These fleeting seconds are small in the moment, yet they are the memories that stay with us forever.
For me, “the little moments” have always been the heartbeat of Lubelu London. They’re the memories that first inspired the brand — the ones I held closest during working days when my daughter was still so little. Every update from her Nonna’s house painted a picture of her day: two tiny friends sharing lunch, curling up for a nap, or inventing little adventures only they could understand. Those glimpses into her world reminded me to pause, to breathe, and to appreciate the love threaded through even the simplest parts of our day.
Childhood magic isn’t loud or grand.
It’s gentle.
It’s honest.
And it often appears when we least expect it.
It lives in the tiny rituals we create with our children — the bedtime stories, the matching bows, the doodles on scrap paper, the way they proudly show us their drawings, or the familiar scent of their favourite cuddly toy. These are the moments that warm our hearts years later, long after the toys have been packed away.
At Lubelu London, I want every creation — every illustration, bow, and sweet little keepsake — to reflect that magic. Not in a perfect, polished way, but in the way childhood truly feels: tender, imaginative, full of wonder, and beautifully imperfect.
Because when we look back, it’s rarely the big moments that stand out.
It’s the little ones that fill our memory box.
And those are the moments worth celebrating.